Jackson concerned over ad promotions

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Related tags: Under-age drinking, House of lords

MP Glenda Jackson called on the drinks industry to advertise more responsibly during a debate on under-age drinking in the House of Commons on...

MP Glenda Jackson called on the drinks industry to advertise more responsibly during a debate on under-age drinking in the House of Commons on Monday. The Labour backbencher and former actress said suppliers needed to ensure their promotions did not appeal to children. She said: "While I welcome the measures inherent in the Licensing Bill, could more be done if the Government approached the alcohol and brewing industries and asked them to be infinitely more selective in their advertising? "In many instances, such advertising blurs the line between drinks suitable for those above the legal age of drinking and drinks suitable for those below it." Bob Ainsworth, Home Office minister, said regular meetings were held between the industry and Government to improve a code of practice applying to advertising, but admitted: "I do not pretend that the situation is nearly as good as it could be." Some of the main brewers, including Carlsberg-Tetley chairman Ebbe Dinesen, are calling for beer advertising to rely less on "laddishness" and sexual innuendo, the Morning Advertiser revealed last week.

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