Soft drinks outgun beer and cider

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Related tags: Soft drinks, Coca-cola

Soft drinks out-performed beer and cider in the on-trade last year by recording a 3% increase in value to just under £1.9bn, although volumes were...

Soft drinks out-performed beer and cider in the on-trade last year by recording a 3% increase in value to just under £1.9bn, although volumes were unchanged at just over half a billion litres. The figures were revealed in the Britvic Soft Drinks Category Report, which monitors sales in both the on and off-trade sectors. Although carbonated drinks still dominate the sector with 75% of sales, still drinks are enjoying a higher rate of growth (8% in value) compared with carbonates at 2%. Managed pubs led the way in exploiting soft drinks sales, recording a 20% increase in value and 19% increase in volume. Jim Reade, Britvic's business unit director for the on-trade said: "Independent pubs still have a lot to learn from others. They are still losing out on profit by their failure to modernise. "Independent pubs need to focus on key growth areas and adopt a winning strategy by premiumisation of the brands they stock and offering larger servings." Top 12 performing brands were: Coca-Cola (£372m), Pepsi Cola (£311m), R Whites (£148m), Schweppes Lemonade (£136m), Britvic Juice (£75m), Schweppes Mixer (£63m), Red Bull (£61m), Britvic Mixer (£57m), Schweppes Hi-Fruit (£56m), Britvic Squash (£47m), Britvic J2O (£46m), and Schweppes Squash (£35m).

Related topics: Beer, Soft & Hot Drinks, Cider

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