Good weather produces sparkling Mother's Day

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Related tags: Six nations championship

Warm spring sunshine and the customary Mother's Day trade boom led to a record-breaking weekend for pub food venues across the country. Two...

Warm spring sunshine and the customary Mother's Day trade boom led to a record-breaking weekend for pub food venues across the country. Two companies, Mill House Inns and the Spirit Group, both reported double-figure percentage trade increases. Other wet-led venues also capitalised on the live TV screening of the England's Six Nations rugby Grand Slam victory over Ireland, and the European Championship football clash between England and Liechtenstein. Mill House Inns chief executive, Ted Kennedy, described Sunday as "the mother of all Mother's Days". He said: "We had a record take on Sunday at Mill House venues with business way above double-figure increases. "Its been a brilliant weekend and a brilliant few weeks for us thanks to the great weather, but it was the effort put in by our teams on site which made the big difference. "We allowed managers to put their own Mother's Day packages into place and although many pubs featured special menus there was no discounting." Kennedy added: "Its always a busy time for our pubs on Mother's Day, but the weather proved the icing on the cake." A spokeswoman for Spirit said business on Sunday had shown double-figure growth over the previous year. "Easter did fall on the same weekend last year, but the weather helped to make a fantastic Sunday for us." Operators are looking for another bonus at Easter, which falls particularly late this year and means a three-week gap between the two weekends.

Related topics: Events & Occasions

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