New chairman for SIBA

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Related tags: Beer

Titanic Brewery boss Keith Bott has been elected chairman of the Society of Independent Brewers (SIBA).Mr Bott was a key figure in SIBA's successful...

Titanic Brewery boss Keith Bott has been elected chairman of the Society of Independent Brewers (SIBA).

Mr Bott was a key figure in SIBA's successful campaign to persuade the Government to introduce progressive beer duty for small brewers last year.

His Stoke-on-Trent brewery supplies beers such as Lifeboat Ale and Iceberg to more than 250 free trade pubs, and part of his new role will be to help small brewers increase their presence on the bartops of the country's major pub operators.

He said he has invested saving made on paying less beer duty in new brewing equipment, as well as marketing initiatives.

"As a result, I am in a better position to expand further down the line the supply agreements I have with pub chains such as JD Wetherspoon," he said.

SIBA has just signed a deal with North East pubco New Century Inns to supply its 40 with a range of cask ales from the small brewers.

Mr Bott said: "Only five per cent of pubs controlled by multiple operators have realised the benefits of offering their customers a wider choice and higher quality.

"The task remains for us to convince the others, which control 75 per cent of Britain's licensed trade outlets, to see the profit potential in giving their customers what they want."

Related topics: Beer

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