Britvic case study ­

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Related tags: Family pub, Family, Cocktail

the King's Head, Letheringsett, Norfolk David and Pam Watts are well known to the Morning Advertiser as their pub won our Family Pub of the Year...

the King's Head, Letheringsett, Norfolk David and Pam Watts are well known to the Morning Advertiser as their pub won our Family Pub of the Year Award in 2002 and was runner-up in 2003. David remarks: "As a small village pub, we rely on families from outside the immediate area to visit us. We've made our pub a welcoming place for the family by catering for both adult needs and those of kids. "For a pub of our size, J20 does phenomenally well on its own and is also extremely successful as a mixer. Jugs of J20 mixed with spirits are popular amongst adults, as it is very cost effective and saves them time, requiring fewer trips back to the bar. "In addition, we have introduced a new kids drinks menu, kidtail menu', to complement our adult cocktail menu or adultail menu'. This latest offering, which was inspired by our son who suggested that kids should have their own drinks menu just like adults, has been received really well by kids and parents alike. The kids love having their own menu and can choose from milk-based or fruit-based drinks with fun names likes Orange Smartie, Playtime, Surfer, Skateboarder, Wicked and Pogostick. In fact, the kids' cocktails are so popular that some of the adults even order from that menu as well. The fruit-based drinks are made with a combination of Britvic juices, J20, Pepsi or R Whites.

Related topics: Soft & Hot Drinks

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