With a lager, I thee toast this couple

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Related tags: Coors brewers, Sparkling wine, Chardonnay, Champagne

Lager to toast the bride and groom? Yes, or so it would appear following some consumer research conducted by Coors Brewers that found 50% of men...

Lager to toast the bride and groom? Yes, or so it would appear following some consumer research conducted by Coors Brewers that found 50% of men would rather quaff a pint of beer than Champagne when wishing all the best to newly weds. Coors asked nearly 1,000 men to tell the truth and say whether they liked the taste of Champagne. Only 40% replied in the affirmative. Perhaps inevitably, older men were those who preferred a pint, but even younger drinkers weren't seduced by the marketing spiel that Champagne is the drink for celebrating a special occasion. Coors' Dr Paul Hegarty said: "Our attitude is that at any time, but particularly on big occasions like weddings, people should be free to raise a glass or two of whatever takes their fancy without feeling press-ganged into following the herd. "Champagne and sparkling wine are very much an acquired taste, which naturally brings with it a certain amount of elitism." Let's hope the French winemakers don't hear about it, otherwise it will only deepen their belief that Francophobia is rife in Britain.

Related topics: Beer

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