H&W to roll out refurb

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by The PMA Team Hall & Woodhouse has "restored" 13 of the most characterful pubs in its 90-strong managed division in a project being internally...

by The PMA Team Hall & Woodhouse has "restored" 13 of the most characterful pubs in its 90-strong managed division in a project being internally labelled "Tanglefoot". Five design companies have been working with Hall & Woodhouse for the past 18 months to refurbish its pubs. The company is now expected to apply the same "restoration approach" to the other parts of its managed estate after "pleasing" sales increases at the first batch of pubs. Hall & Woodhouse retail division head of marketing Adam Thomas said: "It's about restoration rather than splash and dash. We are trying to construct something that transcends fashion. What would be dull is 100 pubs all looking the same." The Seven Stars at Stroud near Petersfield, one of the most recent given the restoration treatment, combines traditional material with a degree of contemporary styling. John Hennessy, of Harrison Design in Birmingham, said: "The skill in this particular project came in judging just how much change customers are looking for in this type of social environment. "We needed to get across a point of differentiation, whilst recognising that there was still a need for something broadly traditional in appearance and appeal." A linking extension was created between the property and a redundant, but characterful barn. "We introduced a striking, full-height glass facade which gives the linking building a contemporary twist which blends in perfectly," Hennessy added. "It also allows the barn and existing pub to stand out in their own right. "Building in a sense of variety in the space was fundamental to the success of the project.

Related topics: Other operators

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