The head of Regent Inns has blasted pubs that offer irresponsible drinks promotions, saying they are creating major problems for the industry.
Stephen Haupt, chief executive of the high street bar operator, warned that if the trade does not come up with a solution to the problem of mass drinks discounting soon then the government might enforce unpopular legislation.
"If we don't do something about it, someone will make us do something that we do not want. The guidance for licensing reform is not yet out so we are still right there in the middle of the spotlight. To sit here and open our doors and allow it to happen because we can't self-regulate on this issue quite frankly is ridiculous," he said.
Mr Haupt added that while Regent Inns' Australian bar brand Walkabout does offer "two-for-the-price-of-one" promotions, they do not cause the problems that other promotions do. He said: "Even on a two-for-one a minimum price would be around £3.
"However, offers like drink-all-you-can for a door charge are absolute lunacy. I think that is socially irresponsible."
His comments follow a campaign launched in May by drinks giant Diageo which claims that a handful of companies running irresponsible promotions are giving the whole trade a bad name.