A Southwold licensee has scrapped traditional pint glasses in favour of half-pint glasses and two-pint Continental-style pitchers. Adnams tenant Nigel France, licensee at the Kings Head, introduced shapely 360ml Gibraltar half-pint glasses and two-pint pitchers in an effort to lure new drinkers to the Suffolk venue. He said: "It's a nicer way to enjoy a beer. Women are attracted to drinking from smaller glasses and I would say that over 70% of men prefer it too. It's just a minor but extremely vocal group that object." Pubs serving old-fashioned pint measures would fail to attract new customers, claimed France. "People do not want to sit down for a drink and put their arm in a puddle. We have a beautiful oak bar and I do not want it covered in towels, mats and spilt beer." Welsh brewer SA Brains has backed the initiative. The brewer fronted a tasting event to encourage ale drinking among women in Cardiff earlier this year. Spokesman Stewart Dobson said: "We have found that a key aspect in attracting women to sample beer is creating the right environment. "Serving beer in a variety of attractive glasses has proved particularly popular with our female customers." Camra applauded the use of creative glassware but argued consumers should still be given the option of pint measures.