Britvic in soft drink value rise

- Last updated on GMT

Related tags: Coca-cola, Britvic soft drinks

Britvic Soft Drinks has announced a six per cent value rise in the on-trade soft drink sector during the last 12 months and the trend is expected to...

Britvic Soft Drinks has announced a six per cent value rise in the on-trade soft drink sector during the last 12 months and the trend is expected to continue in light of strong sales during the summer.

Leased and tenanted pubs led the way with a 13 per cent value growth while independents and managed outlets achieved a four and three per cent rise respectively.

Soft drinks are now worth almost £2bn in the on-trade with cola, representative of 41 per cent of all soft drinks, achieving value growth of seven per cent.

Other big climbers included fruit drinks (117 per cent) and water (16 per cent).

Britvic's category director Andrew Marsden said: "There may be even further growth on the way as these figures don't include August which was one of the most productive months in Britvic's history thanks to a combination of promotional activity and hot weather."

According to Britvic, the growth of cola was driven by Pepsi, which recorded 17 per cent value and 11 per cent volume gains while Coca-Cola reportedly suffered a one per cent value and two per cent volume loss.

The massive growth of fruit drinks was driven by J2O, which recorded a 131 per cent value gain and is now worth £80m in the on-trade.

Related topics: Soft & Hot Drinks

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