Money for James Rundell and his family is tight and the prospects for a prosperous and healthy new year are less than encouraging. While most of us will be hurtling towards Christmas at a rate of knots, trying to get that balance right between our hectic business and social lives, James, along with the sick and elderly from the licensed trade, will be dreading the approaching festivities. James, now aged 41, planned a career in the licensed trade, running the restaurant in his mother's pub in the West Country. But he was diagnosed with multiple sclerosis and has been unable to work for many years. Since his early 30s, James has been confined to a wheelchair and receives regular assistance from the SLV to help him, his wife and two young sons to stay above the poverty line. At the SLV, the charity caring for the young, elderly and sick in the retail drinks trade, we try to bring a little cheer at Christmas by sending James and others in need a Christmas Box of £65. A total cost of £13,700. Along with people like James, who should be at the peak of their working lives but instead are facing an uncertain future, there are many retired elderly people from the trade who struggle to make ends meet. Where people face such poverty and hardship, the SLV provides a regular payment of up to £20 a week and in addition gives extra payments to cover the purchase of items which can make a significant difference to an elderly person's means of mobility or independence. While the Christmas Box is a small amount of the annual £1m spend, being remembered means a lot to the SLV's beneficiaries. So, for less than your average customer would pay for a round of drinks, why not help others in the trade who are in need? Just £10 would be a huge help towards a Christmas Box for James, and by agreeing to gift aid your donation, the SLV can claim a further £2.80 from the Inland Revenue. You can use the donation form on this page or contact the SLV on 01344 884440 and a donation can be taken over the phone. You can also visit the SLV's website at www.slv-online.org.uk and download a donation form.