Coors came up with some good winners in its Young Voice of Beer Award the kind of people we need more of if the trade is to get away from its binge-drinking image. The competition aimed to encourage a new wave of drinkers to celebrate beer and explore what it means to them in a creative way. Entries came in from poets, film-makers, journalists, photographers, rap musicians, punk bands, creative writers and graphic artists. As well as artistic originality, the top three entries showed an understanding of the flavours and quality aspects of beer and an awareness of how beer has become an integral part of international language. The winners were: 1st Prize, with a cheque for £3,000, Alice Dogruyol with her poster Liquid Language; 2nd, £1,000, Ged Cleugh with short film A Study in Comparative Beauty; 3rd, £500, Chris Littlewood, for three images entitled Be a Connoisseur. Dogruyol said: "My inspiration came from travelling. I noticed the different shapes of the bottles and glasses in each country and thought it would make a good pop art poster." Cleugh produced a montage of images drawing on the basic, natural ingredients in beer juxtaposed with scenes of friends enjoying beer. The soundtrack was Eva Cassidy's peaceful and romantic Fields of Gold, about fields of barley. Littlewood composed three images of beer in situations where seemingly more sophisticated drinks would be in a wine rack, a cocktail glass and a cafetière. He believes that beer should be respected and appreciated in the same way. Hear, hear, says Snifter.