Carlsberg has called time on Holsten UK.
The Danish giant acquired its parent company in a £363m deal in January and has announced that from July, its UK arm will cease to exist.
The German brewer's UK operations will be rolled into its own - Carlsberg UK - with the loss of up to 62 jobs.
Holsten staff were informed of the decision at its head office in Dorking, Surrey and were offered the option of a straight redundancy package or given the opportunity to apply for a job with Carlsberg.
Carlsberg has already taken control of distribution while invoicing and sales will switch over on June 23.
The Danish brewer, one of the biggest in the world, will add Holsten and other brands including Duckstein to its empire, but plans to sell on some assets including two German breweries and Holsten's mineral water business.
Holsten had been looking for a buyer for some time and had been linked with Anheuser-Busch, the maker of Budweiser.
It had lost its place as Germany's biggest brewer to Interbrew, which had snapped up the Beck's and Löwenbräu brands.
Holsten UK was established in 1952.