Belhaven Fruit gets the votes of younger drinkers

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Related tags: Younger drinkers, Beer style, Ale, Beer

Belhaven Fruit was named "Young Person's Champion Beer" following a GBBF blind tasting by younger drinkers who do not usually drink real ale. The...

Belhaven Fruit was named "Young Person's Champion Beer" following a GBBF blind tasting by younger drinkers who do not usually drink real ale. The beer was chosen from a shortlist of eight by a panel of 20 drinkers aged 18 to 30. "Our aim was to show the variety of tastes that real ale can offer and get the message over that there are 2,000 different ales on today's market and there is something out there for everyone," said Camra spokesman Tony Jerome. "Research also showed that 23% of young adults aged between 18 and 34 did drink real ale at least once a week. This shows that this style of beer does have a large conversion rate once tried. "The young people who tasted the beers were really pleasantly surprised." Since the tasting, five of the young people who took part have become Camra members, Jerome added. Meanwhile a survey of younger drinkers' knowledge of cask beer will be carried out in the run-up to this year's Cask Beer Week (17 to 26 September). The survey, funded by the Independent Family Brewers of Britain, aims to find out the attitudes and opinions towards cask beer among 18 to 44-year-olds in the UK.

Related topics: Soft & Hot Drinks

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