More pub staff and licensees need to be educated about the PASS proof-of-age scheme, trade leaders were told at a House of Commons reception this week. Andrew Chevis, chief executive of CitizenCard - one of the major proof-of-age card companies - said there were still areas of the country where support and recognition from both licensees and the police for the PASS scheme was low. Under the PASS initiative all accredited proof-of-age schemes are branded with a PASS hologram to make it easier for pubs and shops to recognise genuine cards.
But there is some concern that police forces are telling licensees only to accept a driving licence or passport as proof of age.
"Many staff are unaware of the PASS card or the policy is only to accept one card in the scheme," said Mr Chevis. "In some cases police have told them not to accept the scheme."
Home Office minister Hazel Blears called for pubs to help instil a culture where customers expect to be asked for their identification to prove they are over 18.
John Madden, chief executive of the Guild of Master Victuallers, said: "It is our view there should be a national ID government financed card. In the meantime we support PASS."
PASS needs between £100,000 to £200,000 to fund the next stage of its development.