This year's British Food Fortnight will see a bigger focus on catering, with pubs being encouraged to run regional food and drink promotions.
The event takes place from 24 September to9 October and aims to make the public and in particular young people aware of the diverse and delicious food that Britain produces.
Alexia Robinson, British Food Fortnight organiser, said: "With 34% of food purchases now classified as food service' and over half of our food consumption expected to be outside the home within 15 years, I feel this is the sector to be focusing on.
"If caterers discover the wonderfully diverse and delicious food we produce in this country, we will secure a robust market for British producers in the long term."
The Government's School Fruit & Vegetable scheme will be supplying British apples and carrots to schools during the event; the supply agency for NHS hospitals is considering running special menus, as is British Airways.
Advice to caterers on how to take part will be available at the end of May. Copies of last year's guidance can be downloaded from the website www.britishfoodfortnight.co.uk. For more information call 0207 840 9292.