Women's thirst for alcohol rising: study

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Related tags: Market analyst datamonitor, Alcohol consumption, Alcoholic beverage, Datamonitor

Alcohol consumption by young women is set to increase by 31% across the UK over the next five years, according to market analyst Datamonitor. The...

Alcohol consumption by young women is set to increase by 31% across the UK over the next five years, according to market analyst Datamonitor.

The report by the independent firm of researchers shows the trend in female drinking continuing to rise with no sign of a decrease.

By 2009 consumption is predicted to reach 291 litres of alcohol per head, with a similar trend reported in other countries across Europe.

Female emancipation, higher disposable income and a growing acceptance for women to consume alcohol are put forward as the three major reasons for the increase, the study has revealed.

The report, which analysed social drinking among young women and lifestyle changes, shows alcohol consumption across Europe and the US has grown from 110 litres a year in 1999 to 148 litres in 2004.

Average consumption in the UK is three times the level recorded in France and Italy.

"Young adults are going out more than previously and midweek occasions are driving the market," said Datamonitor's Danielle Rebelo.

"For women, socialising is primarily about conversation and interacting with a group, whereas men are driven by a shared event such as watching sport."

Style drinks such as Vodka Mudslide, Diet Lambrini and Baileys Minis are shown to have "feminised" drinking trends.

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