Adnams boss accuses drinks producers of 'token' effort

- Last updated on GMT

Related tags: Suffolk

Drinks producers have been accused of making a "token" response to responsible drinking by Simon Loftus, chairman of Adnams. He was speaking as the...

Drinks producers have been accused of making a "token" response to responsible drinking by Simon Loftus, chairman of Adnams.​ He was speaking as the Southwold-based brewer and pubco launched its own campaign aimed at improving standards across its estate.

The initiative takes one of Adnams' award-winning "Beer from the Coast" adverts and blurs it (pictured)​. The tagline reads: "You can have too much of a good thing".

Mr Loftus has accused others in the industry of neglecting their obligations. "There is a lot of tokenism on this subject," he said. "Other companies tend to think that if they have some sort of message at the bottom of their advertising then they are doing enough. It is crazy to think that you can ignore the issue and then only do something about it when there is blood on the street."

Mr Loftus, who is due to step down as chairman in August 2006, said Adnams had been working with a drug and alcohol charity in East Anglia for years. He also criticised the approach of pressure groups and watchdogs. "There is a lot of inaccurate information out there, particularly about units," he said. "People need to take into account the ABVs of drinks. To say one glass of wine counts for this many units cannot be applied universally."

Related topics: Legislation

Property of the week

The Hazeldene Hotel

- Tenancy

The Hazeldene Hotel is opposite the Famous Blacksmiths Shop in Gretna Green. With 11 letting rooms, it is in a prime location to offer fantastic...

Follow us

Pub Trade Guides

View more