Greene King set to axe Ridley's IPA?

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Related tags: Greene king, Suffolk, Hugh greene, Beer, Rooney anand

Greene King chief executive Rooney Anand has hinted that the company could discontinue with Ridley's IPA after it bought the Essex brewer last week....

Greene King chief executive Rooney Anand has hinted that the company could discontinue with Ridley's IPA after it bought the Essex brewer last week.

Anand said the brand was similar to its own Greene King IPA, which this year became Britain's best-selling cask ale.

He told analysts last week: 'Ridley's IPA if anything has been a facsimile of Greene King IPA, so we would put our attention and focus into their other brands.

Addressing the future of Ridley's other brands, Anand said: 'Prospect and Old Bob will enjoy much larger levels of distribution in our own estate, and through our sales team we will be able to give them better distribution in the take-home and on-trade.

Reporting a record results just two days after the announcement of Greene King's £45.6m takeover of Ridley's, Anand said there are 'no firm plans for the site of the 19th-century brewery, which is to close in October. When asked if the site would be developed, he said: 'Quite possibly.

Anand said that staff at Ridley's brewery would be given first choice for new positions after the Greene King takeover.

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