Greater Manchester Police is joining forces with local authorities and Greater Manchester Fire and Rescue Service to implement the campaign.
High visibility patrols will be bolstered near to licensed premises and off-licences, with test purchase operations and visits being conducted to ensure venues are being run responsibly.
Officers will be providing and encouraging premises to display literature warning members of the public that it is an offence to purchase alcohol if you are under the age of 18 or on behalf of a minor.
The police say they will use their new powers under the Licensing Act 2003 to issue closure orders on premises acting irresponsibly and those fuelling alcohol-related crime and disorder.
Mobile video recording equipment and CCTV will be used to help curb crime and keep people safe during a night out.
Street drinking bans will also be reinforced in various town and city centres and on the spot fines of £80 will be issued for drunk and disorderly behaviour, urinating in the street and to bar and shop staff for serving underage drinkers and people who are already drunk.
Chief Superintendent Dave Lea of Greater Manchester Police, said: "During the World Cup we expect many people to be visiting pubs, bars and shops across Greater Manchester to support their country, purchase alcohol and to enjoy football matches."