S&N UK launches challenger to Magners

- Last updated on GMT

Related tags: United kingdom, Northern europe

S&N UK has reviewed its premium packaged cider portfolio and decided to roll-out the 4.5 per cent ABV cider, currently only available in Northern...

S&N UK has reviewed its premium packaged cider portfolio and decided to roll-out the 4.5 per cent ABV cider, currently only available in Northern Ireland, across the UK.

What will set tongues wagging however is the fact the product will be served in pint bottles (568ml) and that S&N UK has said it will recommend it be served over ice, which puts it into direct competition with Magners.

Stephen Mosey, marketing manager for ciders at S & N UK, said: "The review identified Bulmers Original as a product with the potential to add genuine value to our portfolio and help customers capitalise on the continuing growth the UK cider market offers. Bulmers Original will be positioned as a product best served over ice and aimed to attract an eclectic mix of new drinkers - both male and female - who value a heritage based product."

Bulmers Original was first sold in mainland Britain in 1982 and the product was relaunched in Northern Ireland in 2000, where it is sold under licence by Diageo.

Related topics: Cider

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