Bottled ales the future for pubs?

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Related tags: Beer, Bottle

Bottled ales still have a big future in pubs, according to Justin Adams, managing director of Greene King Brewing Company.Mr Adams told The Publican...

Bottled ales still have a big future in pubs, according to Justin Adams, managing director of Greene King Brewing Company.

Mr Adams told The Publican that while the company was committed to cask there was great potential for growth in the on-trade bottled ale market, particularly for licensees who struggle with their cask offer.

"There is no doubt there is place for bottled ale in the on-trade. Our core business is cask and I am passionate about that. After all the quality of cask is often the measure of a pub," said Mr Adams.

"But one of the enemies of quality is throughputs. If you don't have the throughputs and you can't major on cask ale then that is where bottles ales can come in. Just because you can't have cask doesn't mean customers should be denied our products. It's about making our products available for every occasion."

Mr Adams was speaking at the official opening of the brewer's new £8m bottling hall, Old Speckled Hen Hall​, named after the company's top selling bottled ale Old Speckled Hen.

The state of the art facility packages over 25,000 bottles of beer an hour and according to Mr Adams is the "most advanced bottling line in Europe".

"The time was ripe for us to invest. Outsourcing has worked very well of the brewhouse in 1938. but as one of the UK's top brewers we wanted to take this essential part of production back in-house," he added.

Related topics: Beer

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