Influential medical journal the Lancet has blasted World Cup organisers for accepting major sponsorship from brewers.
An article in the publication questions how a worldwide sporting event can promote health while being sponsored by Budweiser and fast food giant McDonalds.
Jeff Collin, of Edinburgh University's Centre for International Public Health Policy, and Ross MacKenzie, of the London School of Hygiene and Tropical Medicine, called on governments and sporting authorities to reassess how they fund events before the 2012 Olympics in London.
The article says: "The presence among FIFA's current official partners of Budweiser beer, McDonald's and Coca-Cola illustrates the tensions that exist between international sport and health promotion."
Your CommentsRobert Feal-Martinez via email 16/06/2006"I've got a good idea. If the Government and other organisations stopped giving money to all these self appointed health groups trying to run our lives, and instead gave it to the Olympic Committee. If the so called research organisations actually gave the millions they spend on political lobbying, not research, to the Olympic Committee and if the Drug Companies did the same, then they would not need other forms of sponsorship. Then the Government and the health fanatics could tell the organisers when to show the matches, tell the TV companies to show health drug company logo's on water bottles and generally control our lives. Oh I forgot they do control our lives. Back to the drawing board."