Strongbow Cider is teaming up with Napster - the digital music provider - in a promotion that will offer drinkers a free subscription to the Napster service.
The subscription, which normally costs £9.95, will enable consumers to listen to their choice of music from over two million tracks and enjoy exclusive live sessions, advert-free radio stations and dedicated playlists.
Strongbow drinkers will also be given the chance to win permanent Napster downloads as part of the brand's 'Get a Taste for Entertainment' promotion that will run throughout the summer.
The activity will run on packaged and draught Strongbow in all off-trade sectors and over 6,000 bars across the UK. Richard Glover, customer activation manager - cider, at Scottish & Newcastle UK said: "Strongbow is the no. one cider in the UK and is at the forefront of a reinvigorated and fast-growing category. The Napster partnership will reinforce Strongbow's reputation as a catalyst for enjoying good times with friends."