Supermarkets: "We sell alcohol responsibly

By Hamish Champ

- Last updated on GMT

Related tags: Supermarket

Two of the UK's largest supermarket chains have hit back at claims that major food retailers promote irresponsible drinking through cheap pricing...

Two of the UK's largest supermarket chains have hit back at claims that major food retailers promote irresponsible drinking through cheap pricing policies.

In a submission to the Competition Commission, which is investigating the grocery retail market, brewer Scottish & Newcastle UK (S&NUK) said it believed that major chains were selling alcohol on the cheap to lure consumers into their stores.

This was not "consistent with the promotion of responsible drinking," S&NUK said in its statement.

However Tesco, the country's largest supermarket chain, rejected this.

A spokeswoman for group said: "We have very strict procedures for dealing with the sale of alcohol and our research shows that most of the alcohol purchased by our customers is bought as part of the weekly family shop and consumed at home."

She added: "We adopt a responsible approach to the promotion of alcohol."

Sainsbury's also countered claims it retailed irresponsibly.

"We support sensible drinking and while we do run promotions on beer and other products, we wholly support the government's weekly alcohol consumption guidelines," said a spokeswoman.

"In addition, we publish the units of alcohol on all our own-label beers, wines and spirits products to allow customers to make an informed choice, and store colleagues are also trained to ensure they do not sell alcohol to under-18s," she added.

Related topics: Other operators

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