Punch Taverns has announced its new magazine for its retailers.
Marketing Matters is a quarterly publication designed to help licensees market their pubs around seasonal trends.
Included in the festive edition are deals on pub decorations, advice on responsible drinks retailing and a Christmas card 'bounce back' promotion, which encourages customers to pay a return visit to the pub in the New Year and redeem a discount or special offer.
Punch's category manager Claire Archer said: "Marketing Matters is an informative brochure containing the latest drinks category information, serving tips and easy to implement promotional activities for pubs."
He added: "We will be producing a new edition every quarter and highlighting all the key forthcoming business growth opportunities, such as calendar events, national days and sporting fixtures."
Marketing Matters adds to the marketing support portfolio which includes monthly magazine Connect, the annual Wine List and Cask Connection, for leaseholders in the Punch estate.