Licensee: Richard Podesta
Location: Bar Cena is on Church Road, which is the main high street in Burgess Hill, a town in West Sussex, 11 miles north of Brighton
Time in the pub: 1 week
Wet/dry split: 70/30
Beer/wine/spirits split: 40/40/20
Current entertainment: DJs on Friday and Saturday nights, with karaoke in the pipeline
Strengths: "Our relaxed and stylish décor and layout, and our location," says Richard.
Weaknesses: "The previous owners were not on site and so did not always spot areas for improvement and new opportunities," he says. "There is a dated storage area and the storage areas are very cluttered."
Biggest threats to the business:
* My lack of experience
* The smoking ban
* Lack of funds to invest in state-of-the-art equipment
* The possibility of a mainstream competitor opening nearby
What do you hope to achieve from Sell More, Save More?
"With no experience of the trade I will benefit enormously from the guidance of your champions," says Richard. "Hopefully we can compare progress under your tutelage against the performance of the previous owners."