Fact file on Barcena

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Related tags: Sussex, West sussex

Licensee: Richard PodestaLocation: Bar Cena is on Church Road, which is the main high street in Burgess Hill, a town in West Sussex, 11 miles north...

Licensee: Richard Podesta

Location:​ Bar Cena is on Church Road, which is the main high street in Burgess Hill, a town in West Sussex, 11 miles north of Brighton

Time in the pub: ​1 week

Wet/dry split: ​70/30

Beer/wine/spirits split:​ 40/40/20

Current entertainment: ​DJs on Friday and Saturday nights, with karaoke in the pipeline

Strengths:​ "Our relaxed and stylish décor and layout, and our location," says Richard.

Weaknesses:​ "The previous owners were not on site and so did not always spot areas for improvement and new opportunities," he says. "There is a dated storage area and the storage areas are very cluttered."

Biggest threats to the business:

* My lack of experience

* The smoking ban

* Lack of funds to invest in state-of-the-art equipment

* The possibility of a mainstream competitor opening nearby

What do you hope to achieve from Sell More, Save More?

"With no experience of the trade I will benefit enormously from the guidance of your champions," says Richard. "Hopefully we can compare progress under your tutelage against the performance of the previous owners."

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