Daniel Thwaites has become the first regional brewer to install beer flow monitoring equipment throughout its tenanted estate.
The Blackburn based brewer and operator has teamed up with Nucleus Data to install monitoring equipment in its 300 tenanted outlets across the north of England.
Over 100 of the pubs have been fitted with an enhanced service that allows the cellar temperature and line cleaning to be monitored remotely.
Although the equipment is often seen as a "spy in the cellar" by licensees, Thwaites' claims the new equipment will allow it to measure beer volumes to within a decimal point of a pint, deliver instantaneous, accurate trading information and line cleaning history.
"To maintain our success it is important that we continue to invest in systems that allow our pubs to operate as efficiently as possible so they can deliver outstanding customer service," said Thwaites' retail director Paul Howarth.
"The installation of Nucleus Data's system across our estate underlines our commitment to offer industry-leading support to our pubs and people.
"The solution ensures tenants have valuable management information at their fingertips, allowing them to measure beer volumes and make informed decisions on crucial issues such as opening times, staffing levels, ordering and stock rotation, as well as keep an eye on losses. Tenants can also remotely access the information from a lap top."
Nucleus Data director Clive Consterdine added: "In a difficult and highly competitive trading environment new thinking and constant innovation are essential in the quest to increase margins.
"To make sure a pub remains profitable it is important to conduct regular range reviews and our technology provides clients with precisely the information they need to make a considered and informed decision."