Maguire's pear cider
With summer almost upon us, we put one of the latest cider entries, by Halewood, to the test
Journalist, Reading, Berkshire
Judging by the number of product launches in the sector, cider is clearly the drink of the moment.
Perhaps "new alcopop" is a better description in some cases.
And if the alcopop market is its target, Maguire's "refreshingly fruity" pear cider could be a winner.
Its bottle, label and name are clearly designed to ride on the shirt-tails of a certain highly successful cider brand that over past two years has created a strong summer market for itself.
But this taste couldn't be more different: Maguire's is more reminiscent of a slightly flat apple Tango, and to my palate it's just too sweet. But that's not to say it's unpleasant - in fact it's very drinkable over ice on a long, hot summer day, but I can't imagine sinking more than one or two without risking a sugar-rush akin to the result of drinking half a litre of honey.
It could probably appeal to a certain market - more a Bacardi Breezer crowd than traditional cider-drinkers.
Would I buy it? The answer is probably no - but then I'm male, 36 and enjoy a quiet pint or two with my mates in the evening.
This is more suitable for younger people with less developed drinking palates.