McDonald's to spend £30m on refurbs

By William Reed Business Information

- Last updated on GMT

Related tags: High street restaurants, Fast food

McDonald's till area
McDonald's till area
McDonald's is set to spend around £30m over the next five years on updating its high street restaurants across the UK as part of its modernisation...

McDonald's is set to spend around £30m over the next five years on updating its high street restaurants across the UK as part of its modernisation plan to drive future growth and improve its image.

The fast food chain plans to refurbish 134 outlets of its approximately 1,250 UK sites by the end of 2007 and has already completed the remodelling of 23 restaurants this year.

Lorraine Homer, media relations manager, said: "We recognise that the former one size fits all image of McDonald's is no longer appropriate and we now offer tailor made designs to suit local tastes."

The new look is in line with changes to the company's public image it is trying to bring about amid concern over rising levels of obesity and junk food diets.

The fast-food chain unveiled its new look last August in its restaurant in The Marlows, Hemel Hempstead.

Many of the redesigned stores are designed to look more like style bars, with some using dark wood walls, leatherette seating and stainless steel units or new colour schemes incorporating feature lighting, graphics and a varied furniture package.

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