Perrier-Jouet's family ties

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Related tags: Pernod ricard uk, Pernod ricard

Champagne house Perrier-Jouet has updated its brand identity with new packaging for its Grand Brut NV, Vintage and Blason Rosé styles. Pernod Ricard...

Champagne house Perrier-Jouet has updated its brand identity with new packaging for its Grand Brut NV, Vintage and Blason Rosé styles.

Pernod Ricard UK said the aim was to create a stronger family link across the range and bring the image of the Champagnes closer to that of its Belle Epoque range.

Different coloured labels and foils for each style have been introduced to enable quicker identification when bottles are stored in wine racks.

Commenting on the strategy behind the brand, Pernod Ricard UK head of Champagnes Chris Seale said: "Since we acquired Perrier-Jouet we have been putting in place the building blocks to launch a renewed drive behind the brand within the prestige on-trade.

"We've consolidated our existing distribution, built and trained a highly-experienced sales team and redefined the brand positioning to reinforce our long-standing links with the arts.

"The launch of our new packaging and brand identity will serve as the springboard for a range of marketing activities over the next 12 months."

Seale said this would include an above-the-line consumer campaign and art sponsorship.

The plans also include a "value strategy" to align the price with Dom Perignon.

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