Call for supermarket action

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Related tags: Cheap supermarket booze, Supermarket, Association of licensed multiple retailers

The Association of Licensed Multiple Retailers (ALMR) has launched a new campaign calling for tough action on cheap supermarket booze. The ALMR has...

The Association of Licensed Multiple Retailers (ALMR) has launched a new campaign calling for tough action on cheap supermarket booze.

The ALMR has written to Government ministers, urging them to take action against multiple grocers that it claims are fuelling

an increase in problem

drinking.

It wants a ban on supermarkets loss-leading on alcohol, restrictions on the way special offers are promoted in store, and a ban on single-unit sales of ready-to-consume products.

During the last football World Cup, supermarkets effectively lost £36m by

selling alcohol below cost.

"These special offers catch the headlines, but it is the everyday low price of alco-

hol that is the real problem," said chief executive Nick Bish.

"You can buy four 500ml cans of Carlsberg in Tesco for the same price as an on-trade pint, and Sainsbury's sells Stella Artois for as little as 64p per pint.

"A litre of own-label vodka will set you back as little as £10 in most supermarkets."

"Now that we finally have the evidence, we are doing all we can to make politicians, the press and the public aware of the facts - and to take action."

Related topics: Legislation

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