Whyte & Mackay whisky is the new title sponsor of the Premier League Darts.
The Professional Darts Corporation (PDC) tournament is the biggest invitational darts tournament in the world.
Whyte & Mackay has signed a three year deal with the season kicking off in its home city of Glasgow on 31 January 2008.
The Premier League features the eight best darts players in the world with a £340,000 prize kitty.
Phil "The Power" Taylor has won all three previous Premier League Darts tournaments but will face stiff competition from the likes of Dutchman Raymond van Barneveld.
The Whyte & Mackay Premier League Darts will run for 14 consecutive Thursday evenings across major UK cities and towns.
Players will play each other twice in the group stage, with the top four progressing to the play-offs, to be held in Cardiff on May 26.
Sky Sports is broadcasting the whole event.
Nick Gaskin, Whyte & Mackay's UK Marketing Director, said: "Much like our whisky, the players are full of character and as the audiences are full of fun and sociable people, this year's League is shaping up to be an entertainment extravaganza.
"Since the formation of the League in 2005 the audiences have more than trebled and with the continued efforts of the PDC and the exciting initiatives we have planned, I am sure this growth will continue."