Supermarkets in Scotland could be banned from displaying booze throughout the store.
Justice secretary Kenny Macaskill told the Justice Committee yesterday that he wants an end to "cross merchandising" in stores.
He cited the example of alcohol being sold next to barbecues, wine next to lingerie and huge piles of beer throughout the store.
Instead he wants the sale of alcohol restricted to one area of the store.
Macaskill said: "We do need to change our bevvy culture in Scotland.
"Alcohol is not just an ordinary commodity to be picked up unwittingly and thrown in a supermarket trolley along with a pint of milk and packet of tattie scones."
"The position of alcohol is not about making it easier for the shopper. It's about tempting the shopper to buy - and to buy more."
Earlier this year, Macaskill announced his determination to outlaw cheap booze deals in the off-trade north of the border.
However, he faces stiff opposition from the supermarkets, backed by the Wine and Spirit Trade Association, who believe the move would be anti-competitive.
The Association of Licensed Multiple Retailers has previously called for similar restrictions to be introduced in England and Wales.