A string of initiatives aimed at making life easier for people with hearing and visual difficulties helped a West country pub onto the shortlist for a national award.
The True Lovers Knot in Tarrant Keyneston in Dorset competed with blue-chip companies such as Norwich Union and BT at the 2007 National Business Awards.
Antony and Barbara Marshall, licensees of the Hall and Woodhouse-owned outlet, were finalists in the Business Innovation of the Year Award category after making changes to the pub, including:
? Providing deaf awareness training and sign language lessons for staff
? Installing of a hearing loop to assist customers with hearing aids
? Providing menus in audio, large print and Braille.
? Investing in vibrating alarm clocks for the pub's letting rooms.
The pub also provides special gluten-free and sugar-free dishes to cater for customers with coeliac disease and diabetes.
Anthony Marshall said: "It's incredible, absolutely mind blowing that we made it to the final when you look at the multi-million pounds companies we were up against. I'm very proud of all we have achieved."
The pub is now hoping to become the first ever to receive an RNID Louder Than Words Accreditation, which recognises businesses offering a top level of service for deaf and hard of hearing customers.