SABMiller to buy Grolsch for @816m

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Related tags: Brewing, Grolsch

SABMiller has agreed to buy Dutch brewer Grolsch for €816m. The proposed takeover will not affect the distribution agreement for Grolsch in the UK,...

SABMiller has agreed to buy Dutch brewer Grolsch for €816m. The proposed takeover will not affect the distribution agreement for Grolsch in the UK, which is currently held by Coors.

Grolsch completed the construction of a 3.8m hectolitre brewery in 2004, which SAB Miller plans to use to brew its own international brands for sale in Holland and for export.

SABMiller chief executive Graham Mackay said: "Grolsch will provide SABMiller with a powerful addition to its international brand portfolio.

"Within the SABMiller family, Grolsch will continue to build on almost 400 years of brewing heritage. Together we will establish new positions in the most important emerging beer markets around the world."

Grolsch chief executive Ab Pasman said: "In addition to financial considerations, it was important for us to give a lot of attention to the interests of our employees, customers and our home region. We were doing a good job executing our independent strategy.

"When we were asked to consider SABMiller's proposal, the key question was if greater value could be achieved than through our own existing strategy.

"Since this appeared to be the case, we entered into discussions and we believe that SABMiller's intended offer delivers benefits to all of our stakeholders."

Related topics: Beer

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