Organisers are toasting the success of a major recycling campaign to encourage licensees to reduce the amount of glass being sent to landfills.
The Have You Got The Bottle? campaign asked pubs across the North of England to sign up to a recycling collection service, and change the way their business deals with waste.
Since the scheme's launch earlier this year waste services firm Biffa has doubled its collection tonnages from 35 tonnes to 70 tonnes a week. This equates to collections across Yorkshire and Humber totalling more than 2,500 tonnes of glass and 200 tonnes of paper over the course of a year.
Campaign spokesperson Ben Stone said: "I'm absolutely delighted by the success of the campaign. Licensees have clearly understood the serious message behind the campaign and responded enthusiastically. We hope the initial momentum will continue.
"The amount of glass sent to landfill in the North is huge. By recycling just one glass bottle you could save enough energy to power a 100-watt light bulb for almost an hour."