Where: the Hemlock Stone, Wollaton, Nottingham
The idea: Farmers' market. When Orchid pub, the Hemlock Stone reopened its doors in June 2007, following a major refurbishment, its management was keen to demonstrate a move towards uncomplicated menus offering fresh, seasonal, locally-sourced food.
British Food Fortnight in October provided the perfect opportunity and the pub's manager, Sue MacDonagh, decided to feature a farmers' market, showcasing local produce.
How it works: A range of local farmers and producers attended, allowing customers to sample and buy
local produce - ranging from ice cream
and sausages through to jams, marmalades and chocolate.
Business benefit: Around 50 people attended the market and the pub boosted food sales by setting up its own stall selling breakfast sandwiches.
Customers also opted to relax inside with light refreshments or to eat from the Hemlock's British classics menu, devised especially for the fortnight.
The market overlapped with the pub's wine and sausage festival, encouraging customers to stay on into the afternoon. The pub plans to hold more markets this year.
Top tip on making the idea work: Showcase your own suppliers to reinforce your food philosophy and menu. Don't be afraid to grab a piece of the action for yourself - set up your own stall offering freshly-cooked food.