The Jolly Farmers in Betchworth, Surrey, has been named among Britain's best rural retailers.
The Mitchells & Butlers franchise pub received the Best Diversification award at the Countryside Alliance's Best Rural Retailer awards.
Licensees Jon and Paula Briscoe turned part of the Jolly Farmer into a delicatessen and farm shop - supporting more than 100 local producers and suppliers.
Judges said they were "true champions of local food and great ambassadors for the pub trade in these testing times".
Jon said: "We are delighted to be nationally recognised for our concept and commitment to supporting local foods and suppliers."
"It was made all the more special after having been nominated by a customer and being judged without our knowledge. We really did have no idea until our names were announced."
The Briscoes received their award at a ceremony at the House of Lords and appeared as "national treasures" on The Alan Titchmarsh Show on ITV.
The Best Rural Retailer competition is a celebration of retailers who support rural communities.