Carlsberg launches recycling for pubs

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Carlsberg UK has become the first brewer to launch a licensees' glass recycling scheme. Carlsberg Green, it claimed, will save the average pub up to...

Carlsberg UK has become the first brewer to launch a licensees' glass recycling scheme.

Carlsberg Green, it claimed, will save the average pub up to £586 per year once landfill tax goes up next month.

Working alongside recycling specialist Biffa as part of Carlsberg's "We Deliver More" programme, the scheme is currently being trialed in three cities - Sheffield, Manchester and Leeds.

Carlsberg said recycling was an easy and inexpensive alternative to landfill disposal - pubs just have to collect the glass in a bin provided, and then deposit it into a standard 240-litre bin for collection.

Carlsberg UK head of on-trade customer marketing David Scott explained that from April, landfill tax will increase year on year by £8 per tonne - an average cost of 20% extra for licensees.

He said: "We realised that the tax changes will hit pubs' bottom line significantly.

"Carlsberg Green addresses this problem by helping licensees comply with legislative changes, reduce waste and offset recycling costs."

Recycling at the Kings Arms in Manchester has proved difficult for licensee Joanne Byrnes: "We felt really guilty chucking out our glass with the rest of the rubbish."

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