Enterprise launch Promotions Club to help licensees

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Related tags: Lay's

Enterprise Inns has launched a new scheme to help licensees boost sales.The Promotions Club will see the pubco team up with grocery brands and...

Enterprise Inns has launched a new scheme to help licensees boost sales.

The Promotions Club will see the pubco team up with grocery brands and national newspapers to promote deals on food, drink and accommodation.

Enterprise said it hoped the deals would attract new customers and raise the profile of its pubs.

The pubco has agreed a deal with Walkers Crisps to offer two-for-one food vouchers as part of the campaign. Customers need to collect 10 tokens from packs and redeem them online.

Membership to the club is free and so far more than 300 licensees have signed up.

John Coe, head of sales and marketing at Enterprise, said: "This is a new development for us and one we're particularly excited about.

"Joining the club is free for our retailers - all they have to do is cover the cost of the special deal."

The pubco has also revamped its magazine Plan-It​ to include a wider cross section of drink deals, food and equipment, a key date and events calendar and a section with business building ideas.

To celebrate the launch, Katie Ayton, licensee of the Bowling Green in Leamington Spa won a week's free rent when she was entered into prize draw after buying a drinks deal.

Related topics: Ei Group

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