David Scott, Carlsberg UK

By MA reporter

- Last updated on GMT

Related tags: American films, Debut albums, Carlsberg uk

David Scott, Carlsberg UK
Loyalty can be a time-consuming piece of activity if you start to get into lots of complicated conversations with your consumers — however, if you...

Loyalty can be a time-consuming piece of activity if you start to get into lots of complicated conversations with your consumers — however, if you get it right, you can drive repeat visits and sales into your outlet.

At a simple level you could learn from the coffee chains and offer a simple collector-card mechanic — for example, buy five pints and get one free or buy 10 pints and claim a free meal.

Remember, with all of the scaremongering going on in the papers at the moment, consumers may appreciate a reward for supporting the ontrade — and what better move than giving them something for nothing?

Something involving a little more work, but equally effective, is creating a reason for consumers to keep returning to your outlet. Good examples would be supporting your local football team or creating a darts league, so that consumers have a sense of belonging and return to your pub on a regular basis. Small things always help, such as free food after the match or a decent prize consumers want to get their hands on.

Whatever you decide to do, loyalty only works if consumers can rely on the activity taking place on a regular basis — so always stick to the same night and time to ensure you don't disappoint.

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