Heineken stays Continental

- Last updated on GMT

Related tags: Uefa champions league, Heineken

Heineken is back on TV and cinema screens with the latest ad in the brand's 'Continental head' advertising campaign.Entitled 'Helicopter', the...

Heineken is back on TV and cinema screens with the latest ad in the brand's 'Continental head' advertising campaign.

Entitled 'Helicopter', the commercial is the second in the campaign first unveiled in the UK last summer as part of the marketing activity surrounding the launch of Heineken Continental Draught serve.

The 50-second advert and a shorter version will be appearing on TV through to the end of June, and will be shown in cinemas nationally from June through to mid-November.

The TV burst will span both satellite and terrestrial channels and will be scheduled to appear alongside coverage of sporting events aimed at Heineken's target audience of 25 to 32-year-old men, such as the UEFA Champions League Final.

Cinema screenings will be linked to films such as the new Bond movie, Quantum of Solace. Around 40 million viewers will see the ads during the six-month campaign.

Chris Duffy, Heineken UK's customer marketing controller, said: "We'll be stepping up the pace this year. During 2008 we expect to treble the number of outlets which offer Heineken on Continental Draught serve."

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