Responding to increasing consumer demand for menus that meet special dietary needs, 3663 has launched its first gluten-free product range.
The national food distributor has worked with specialist Nutrition Point to develop products to help pubs and restaurants cater for customers with an intolerance to wheat or gluten.
The range includes breads, pasta, pizza bases, crackers, biscuits, pretzels and instant pot snacks, available under the Trufree and Dietary Specials brands.
Nutrition Point's dietician will also be working with 3663's advice centre to help advise pubs on gluten-free menu options.
More than half a million people in this country suffer from coeliac disease, an autoimmune condition triggered by gluten - a protein found in wheat, rye and barley. Symptoms can include headaches, nausea, anaemia and weight loss.
Chris Hook, managing director of Nutrition Point, said: "Pubs and restaurants always provide plenty of vegetarian options but the UK's 625,000 coeliac disease sufferers complain about a major lack of gluten-free foods on the menu.
"It's very easy to stock a core range of gluten-free foods - they can actually generate great loyalty from coeliacs and their families who will often choose venues based on the range of gluten-free alternatives available."