The Government has confirmed it does not plan to offer funding for flood prevention at pubs — even if the licensee lives there.
Funding will be available for households only and a Government spokesman told the MA: "Even if a licensee lives upstairs it is still classed as a business".
A new consultation from the Department for Environment, Food & Rural Affairs (Defra) proposes homeowners be eligible for a £4,500 grant towards flood defences. These could take the form of door guards to stop water entering, or protection for electrical sockets. But businesses will not get a penny.
The consultation claims "businesses tend to have more experience and knowledge of risk management techniques".
Federation of Licensed Victuallers Associations chief executive Tony Payne said: "I am extremely disappointed. Those affected not only had their business destroyed, but their homes too. Surely that should qualify them?
"The Government is right to recognise pubs as households for council tax. But when it comes to handing out money, they don't want to know.
"Everybody who lives on a flood plain is susceptible to flooding. Businesses are no better prepared than households. The Government should tackle the issue case by case."
To view the report, entitled Consultation on promoting property-level flood protection and resilience, visit www.defra.gov.uk.