Beefeater chefs sizzle in the summer

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However variable the weather, chefs from the Beefeater chain are offering some seasonal sizzle with a series of chargrilling roadshows dubbed the...

However variable the weather, chefs from the Beefeater chain are offering some seasonal sizzle with a series of chargrilling roadshows dubbed the Festival of Fire.

Designed to let potential customers experience the Beefeater menu, the festival will travel around the UK for three weeks inviting the public to try dishes including chargrilled steak, chicken and chorizo skewers, minted lamb koftas and falafels.

Chefs and restaurant staff from branches of the Whitbread-oweed brand are taking part in each event.

To kick off the campaign, chef Ademir Da Silva from the Lady Nairne Beefeater in Edinburgh took to the busy streets with general manager Carl Barbosa and team members, treating locals and festival goers on Princes Street to a range of Beefeater dishes.

"It is great to get out and about on the streets to spread the word about Beefeater," said Suzanne Curry, Head of Marketing, Beefeater. "We want to show people the wide variety available on our menus and our roadshow provides the perfect sampling opportunity.

"Edinburgh was a highly successful inaugural event and we are looking forward to the remaining four roadshows in our chosen tourist hotspots."

Related topics: Chefs

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