Spirit Group is the first operator to stock Morrissey Fox Blonde Ale in its London pubs.
The beer, which was launched this month, has been developed by TV chef and beer expert Richard Fox, along with Neil Morrissey, the actor best known for his role in 'Men Behaving Badly'.
The duo were on hand to showcase their new ale at a number of Spirit pubs in London last weekend.
"We're the first to stock it in London and all of the feedback so far has been very positive," said Spirit Group regional operations director Dan Robinson.
"Richard and Neil visited 20 of our pubs in total over the weekend and I don't think anyone could fail to notice their passion for beer. I know they have put a lot of hard work and effort into producing Morrissey Fox Blonde Ale."
Morrissey and Fox began producing the beer as part of a Channel 4 TV series following the pair taking on a pub, Ye Old Punch Bowl Inn in North Yorkshire, and producing an ale.
They recently announced plans to launch a second ale and invest in a second pub.