New distribution deal for InBev in East Anglia

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Related tags: Suffolk, Norfolk, Cambridgeshire, Inbev

Regional drinks distributor JV Trading has signed a deal to manage the supply of InBev UK's products to the freetrade in East Anglia.Freetraders...

Regional drinks distributor JV Trading has signed a deal to manage the supply of InBev UK's products to the freetrade in East Anglia.

Freetraders wishing to buy products including Stella Artois, Becks and Leffe in the area will be dealt with by JV working alongside an InBev representative.

JV managing director Mick Carver said: "We have worked closely with InBev over the past 15 years, and it seemed a natural progression to represent their direct freetrade business in East Anglia.

"In these challenging times for the licensed trade, our working partnership with one of the world's largest brewers is a great opportunity for all retailers to benefit from our unrivalled range, support and flexible service coupled with InBev's world renowned brand portfolio."

Independently owned and managed, JV Trading was founded in 1993 by Mick Carver in Lowestoft, Suffolk. The company has grown rapidly with depots in Lowestoft and Cambridge servicing 1,400 customers in Norfolk, Suffolk, Cambridgeshire, and Essex.

Related topics: Beer

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