Brulines acquires petrol monitoring company

By Ewan Turney

- Last updated on GMT

Related tags: Data

Change of track: Brulines is diversifying away from beer monitoring
Change of track: Brulines is diversifying away from beer monitoring
Beer flow-monitoring company Brulines has completed its acquisition of petrol forecourt monitoring company Edensure. The deal was originally...

Beer flow-monitoring company Brulines has completed its acquisition of petrol forecourt monitoring company Edensure.

The deal was originally announced on 23 September but has now been completed for £220,000.

Edensure, a private company established in 2002, is based in Sunderland and currently has a 2% market share of the petrol forecourt data management service market in the UK.

"The Edensure business provides a natural extension to our core capabilities and the acquisition takes Brulines into a new adjacent market," said Brulines chief executive James Dickson.

"Edensure provides leading edge proprietary software and a commercial platform from which we can accelerate the enlarged group's penetration into the UK petrol forecourt market.

"Brulines will help drive Edensure's growth in this space. There will be benefits to existing customers due to Brulines' established national infrastructure, data analysis ability and reporting expertise. The synergies between the companies, whilst modest are expected to allow this acquisition to be earnings neutral in the year to March 2010."

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