Theakston hits back at Morrissey Fox

- Last updated on GMT

Related tags: Brewery, Men behaving badly, Paul theakston

Black Sheep managing director Paul Theakston has hit back following an episode of TV show Risky Business in which celebrity pair Neil Morrissey and...

Black Sheep managing director Paul Theakston has hit back following an episode of TV show Risky Business in which celebrity pair Neil Morrissey and Richard Fox appear to ignore his advice on brewing.

In episode one of the show, broadcast last Tuesday, Men Behaving Badly actor Morrissey and TV chef Fox have a meeting with brewing legend Theakston in which they discuss the viability of them opening a micro brewery.

With the premise of Risky Business being Morrissey and Fox opening a pub, Theakston advised them to give up on the idea of an unprofitable "brewery bolt-on" and to source beer through conventional channels, but they ignored the advice.

Theakston - who, at the time of speaking, had not seen the broadcast - said: "I guessed they were interested at the time. Whether they take any notice is another matter. They are entitled to their opinion and I am entitled to mine.

"Start-up micro breweries bolted onto pubs are unlikely to work anymore. The concept has lost its freshness."

The second episode of Risky Business is due to be broadcast on Channel 4 tonight.

Related topics: Beer

Property of the week

Follow us

Pub Trade Guides

View more